{"product_id":"handmade-to-sell","title":"Handmade To Sell","description":"\u003cp\u003e\u003cspan\u003e  No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHandmade to Sell\u003c\/span\u003e\u003cspan\u003e is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including:\u003cbr\u003e• Developing successful product lines\u003cbr\u003e• Copyrights and trademarks\u003cbr\u003e• Taking perfect product shots\u003cbr\u003e• Using analytics to boost your online sales\u003cbr\u003e• Selling at fairs, shows, and other retail outlets\u003cbr\u003e• Diversifying income through licensing and teaching\u003cbr\u003e• Hiring and outsourcing\u003c\/span\u003e\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":48001367867586,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/1850\/6434\/files\/51_VAjaQgyL._SY445_SX342_FMwebp.webp?v=1783020471","url":"https:\/\/shopsnowandrose.com\/products\/handmade-to-sell","provider":"Snow \u0026 Rose","version":"1.0","type":"link"}